First Impressions Matter
Imagine walking up to a home for the first time. The paint is faded, the siding is cracked, and there’s visible warping along the walls. What’s your gut reaction? Probably something along the lines of, “This place hasn’t been taken care of.” Now flip the script: clean lines, bold color, and perfectly installed siding that makes the whole home pop. It’s night and day.
Your home’s exterior isn’t just about looks—it’s about perception, durability, and long-term investment. And new siding? It can play a major role in all three.
The Short Answer: Yes, It Absolutely Can
According to the National Association of Realtors (NAR), siding replacement is one of the most impactful exterior projects you can take on. Fiber-cement siding, in particular, recoups around 88% of its cost in resale value, while vinyl siding isn’t far behind.
That makes it not just a cosmetic update—but a strategic one. In today’s competitive housing market, exterior appeal has become just as important as square footage or location.
Why Siding Matters More Than You Think
Siding isn’t just for looks. It protects your home from wind, moisture, pests, and extreme temperatures. It helps regulate your energy bills and keeps the underlying structure safe from water damage. So when your siding starts to fail, you’re not just facing a curb appeal issue—you’re risking much more expensive structural problems.
In many ways, siding is your home’s first line of defense. Water infiltration can lead to rot, mold, and deterioration of key structural components. Plus, damaged or outdated siding often lacks the insulation and efficiency of today’s modern materials.

Key Benefits of Replacing Old or Damaged Siding:
- Increases resale value and buyer interest
- Improves energy efficiency
- Reduces maintenance costs
- Enhances curb appeal
- Prevents further damage to sheathing or framing
Curb Appeal = Buyer Appeal
When it comes to selling your home, appearance matters. Buyers make snap judgments, and siding is one of the largest visual elements on a house. New siding can completely transform a home’s aesthetic, making it appear newer, cleaner, and more valuable.
Studies from Remodeling Magazine’s Cost vs. Value Report consistently show that exterior upgrades like siding perform well in terms of ROI—often beating out kitchen remodels or bathroom upgrades.
Real estate professionals frequently note that homes with modern, well-maintained exteriors tend to sell faster and at higher prices. It’s simple psychology: buyers associate a clean, fresh exterior with overall home quality—even if the interior hasn’t been updated.

Not Planning to Sell? You Still Win
Even if you’re not looking to move anytime soon, new siding brings ongoing benefits:
- Lower utility bills through better insulation
- Increased comfort inside your home
- Less upkeep with modern, low-maintenance materials
- Greater protection against water intrusion, mold, and wood rot
- A more modern, fresh-looking home you can be proud of
Plus, there’s just something about pulling into your driveway and feeling good about how your home looks. Siding is the “skin” of your house—and it’s worth keeping it healthy.
Which Siding Offers the Best Return?
Different materials bring different returns. Here’s a quick look:
- Fiber Cement Siding: Durable, fire-resistant, and long-lasting. Offers the highest resale value, particularly brands like James Hardie. It resists rot, insects, and harsh weather.
- Vinyl Siding: Lower cost and still strong ROI. Modern styles offer better insulation and improved curb appeal than older versions. It’s also very low maintenance.
- Engineered Wood: Has a natural look and is often treated to resist pests and weather, though ROI can vary depending on market trends. It can be a cost-effective option if properly maintained.
Some homeowners also opt for a mixed-material look—like fiber cement paired with stone veneer—to boost visual interest and distinguish their home from others in the neighborhood.
What Homebuyers Are Looking For
The modern buyer wants move-in ready. They’re less interested in fixer-uppers and more likely to pay a premium for homes that are updated, efficient, and low-maintenance.
New siding signals that the home has been cared for and won’t come with a list of surprise repairs. It also sets the tone for how they perceive the rest of the house. It’s a lot like a first date—you never get a second chance to make a strong first impression.
With siding, buyers also know they won’t need to repaint, scrape, or repair anything soon. That peace of mind can tip the scales in your favor during a competitive market.

When Should You Replace Your Siding?
Some clear signs include:
- Warping or rotting panels
- Frequent need for repainting
- Loose or cracked siding
- Visible mold or mildew
- Higher energy bills without explanation
You might also notice insect activity, noise pollution from outside, or drafty walls—all signs your siding’s performance is slipping.
Most siding materials last 20–40 years depending on the type, installation quality, and local weather conditions. If your siding is older than that—or showing its age—it may be time.
Also keep in mind: outdated color or style can impact your home’s perceived value even if the siding is technically functional. Upgrading to a more modern look can make a big difference.

Need Assistance with Your Claim?
Brody Allen Exteriors can help guide you through the process and ensure your roof is repaired to the highest standards. Many of your neighbors have successfully navigated their insurance claims with our expert assistance.
Maintenance vs. Replacement
In some cases, you may be able to get a few more years out of your siding with proper care. Regular washing, prompt repair of cracks or holes, and repainting can extend its life. But if you find yourself constantly patching or repainting, it might be more cost-effective to invest in a full replacement.
Newer materials like vinyl and fiber cement require minimal maintenance and hold their appearance longer—saving you time, money, and effort.
Choosing the Right Contractor Matters
Siding installation is a specialized skill. A great product can underperform if installed poorly. That’s why it’s critical to choose a contractor with experience, references, and proper licensing.
Ask for before-and-after photos, proof of insurance, and a detailed estimate. A good contractor will also help you choose materials that match your climate, neighborhood, and budget.

Final Thought: It’s Not Just a Facelift—It’s a Smart Investment
New siding is one of the few upgrades that delivers both immediate and long-term value. It improves your home’s function and its appearance at the same time. Whether you’re looking to sell soon or stay for decades, this is one project that pays off.
It’s about more than just looking nice—it’s about reducing energy waste, avoiding moisture damage, and increasing resale appeal.
If you’re curious how much value new siding could add to your home, or what styles are trending in your neighborhood, reach out to Brody Allen Exteriors for a consultation. We’re happy to provide honest recommendations and walk you through your options.
And for more smart home improvement advice, be sure to check out our Learning Center.

Stephen Maassen
MISSOURI'S BEST
Roofing Professionals You Can Trust
When you choose Brody Allen Exteriors, you're choosing a team that's dedicated to protecting homes. We live and work in this community, and we're here to ensure your roof is strong, durable, and built to last.